bleach means clean

The proliferation of scented candles, designer bottles, and fragrances lured us away from killing germs and viruses. We lost our way. But there are times when you need industrial-strength, like Norovirus or cleaning up crime scenes. This served as Clorox' stake in the ground against the sad state of the cleaning aisle, and it was the first step in unapologetically standing up for what they believe in: clean.

(A thank you to Seventh Generation for blatantly emulating our work with Maya Rudolph 16 months after this launched.)

launch films

Director: Adam & Dave @ Arts & Sciences  / Editor: Dave Anderson @ Arcade.

pre-roll / social video

We created a social effort to tackle every marketer's fear: the skip button. Our spokesperson immediately compared skipping content to a common cleaning habit: skipping steps to get a true clean.

Vines

*Thanks to Nora Dunn from SNL for lending her acting talents.