Charles Schwab
Charles Schwab believes in people taking take an active role in their investments. To help the brand stand apart from other brokerages we pushed them to build things that help clients' investments in life as thoughtful and well-balanced as their portfolios.
ApP: Lifetracker
Everyone has an app to count their calories, steps, food, money, and fitness, but time is what is most important to Schwab clients. So we created an app that lets them measure how they're investing their free time and, hopefully, re-balance their life with what's most important.
*Since people use their smartphones every waking hour, we developed technology to correlate how users' applications drained their battery and data to paint a picture of how people invest their time.
mobile site: The power of Questions
Charles Schwab believes asking questions leads to better outcomes- in finance and in life. In fact, they cared enough to commission a lengthy white paper on the topic. We helped them bring it to life, and created a fully responsive site true to their brand with infographics and fun experiments that proved their theory.
homepage
cinemagraph to simlute brain activity
interactive infographic
interactive graphic
expanded graphic for deeper dive
infographic
This is a video exploring if questions can actually lead to love- it's based on a psychological experiment by Arthur Aron, and we decided to put it to the test.
WATCH VIDEO (best viewed on mobile)
Production partner: Unit9